OVERVIEW
Heitler Houstoun Architects // Architectural Designer
A nationwide expansion and store design for the innovative and highly individualized ‘Squeeze Massage’ concept.
With an ultimate goal of creating a wellness experience that was effortless and personalized, the design team created a fresh massage room typology, featuring built-in customer and staff stations in each room. Visual wayfinding was deeply considered as each massage room exterior featured ‘protective’ wooden panels offset with ‘squeeze blue’ while hosting various customized millwork elements.
Roles and responsibilities consisted of fit plan design, millwork, wall and floor detailing, standard architectural drafting and set preparation through all design phases, storefront mockups, and potential store location assessments.
